Which? Trusted Trader — Independently Vetted Fitted Furniture
Custom Creations is a Which? Trusted Trader — independently assessed and endorsed by Which?, the UK's most trusted consumer champion. The badge is not something we paid for and put on our website; it is an endorsement we had to earn through an independent assessment, and have to keep earning through re-assessments.
Why the Which? badge matters
Which? has been the UK's most trusted consumer champion for decades — the name millions of people turn to before they spend money on anything significant. Their Trusted Trader scheme exists specifically to help homeowners identify businesses that are genuinely reputable, skilled and fair. Getting onto it is not easy, and staying on it requires ongoing conduct.
What the assessment covers
Every Which? Trusted Trader is put through a structured, independent assessment before they are endorsed:
- Background checks — finances, insurance and trading history are examined to confirm we are a stable, legitimate business.
- Real customer references — Which? contacts our actual customers and reviews genuine feedback from real Dorset projects.
- A face-to-face assessment interview — a Which? assessor speaks with us about how we work, from first home visit to final fit.
- A signed code of conduct — we commit to the Which? Trusted Traders Code of Conduct and are re-assessed regularly.
What it means for you
Inviting a company into your home to design and build fitted furniture is a significant decision. The Which? Trusted Trader badge is clear, independent proof that our workmanship, service and conduct have been checked against high standards by people with no commercial stake in the outcome. It sits alongside our 25-year guarantee on every piece of furniture we build and fit.
Our Which? profile is publicly listed on the Trusted Traders website and can be verified at any time — the customer reviews there are managed by Which?, not selected by us.